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   Monday, 17 February 2020  
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PT Essar Indonesia opens 9th Steel Hypermart in the country

Essar Indonesia (PTEI) is proud to announce the opening of the 9th Steel Hypermart outlet in the country, at Cikupa, in Java, Indonesia on September 19, 2013. Cikupa is an industrial town situated about 40 kms from Tangerang, which is our largest selling Hypermart. Cikupa houses several "Kawasan" (local / small-scale) industries and many major industries like Dharma Polimetal, PT Beton, and Rinnai; major traders, like Inti Sumber have bases here.

The launch function started with a traditional "Pooja" performed by our CEO - Mr. KB. Trivedi and attended by our marketing staff. The customers started coming in from 10.30 am onwards. We had about 80 customers attending the launch function. We also had the participation of the local government officials.

There were formal presentations on the products, facilities and services offered by Essar Hypermart in the country, followed by one-on-one interactions. The function came to an end with the Indian tradition of breaking a coconut, and the Indonesian tradition of cutting the
"Tumpeng" – a cone shaped rice dish served as a form of thanksgiving.

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