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16-03-2011
ESSAR Customer Gathering and Essar Hypermart Launching in Novotel Surabaya on 11th Feb 2011

PT. Essar Indonesia, one of the largest producers of Cold Rolled Steel in Indonesia. We produce soft products & hard products and Galvanize products said Mr. KB. Trivedi, President Director, PT. Essar Indonesia, at the Customer Gathering and launch of the seventh Essar Hypermart on 11th February 2011 at Hotel Novotel Surabaya.

 
This meet was a special event as it was for the first time that all PTEI’s premium customers from Surabaya, Jawa Timur province came together. Mr. Anshari Bukhari, Secretary General of Industry Ministry was a special / chief guest  at the function. The programme started with a traditional East Java dance performance.
 
For over 14 years PT. Essar Indonesia has actively participated in the development / economy of Indonesia, said Mr. Trivedi, in his opening speech. Speaking in Bahasa Indonesia, he also spoke about the company’s expansion plans, SNI product standard certification and the successful external audit for the OSHAS Management System certification for which we were awarded Gold Flag. Mr. Trivedi also mentioned PTEI’s assistance for the rehabilitation of those affected by the Merapi Mountain disaster. PTEI donated our popular “Gajah Emas” roofing sheets when he met the head of governance for Special province Yogyakarta, Sri Sultan Hamengkubuwono X.
 
PT. Essar Indonesia is committed to work with all customers and proactively maintain relationships with the entire customer base with our motto, Closer, Competitive Price, Batter Quality   “Lebih Dekat, Harga Bersaing dan Berkualitas”
 
Mr. Anshari on his speech also address his concern about competitiveness product from Essar Hypermart and suggest to make joint marketing with another steel producer hence Essar Hypermart can provide variety of steel products. Become one stop shopping.
 
After the opening speeches, Mr. KB Trivedi and Mr. Anshari Bukhari, together hit the Gong, formally inaugurating the function in the traditional Javanese way.  
 
Mr. Shireesh Sharmal, GM-Marketing, PTEI, introduced all the key persons in his team and renewed their commitment to all customers.
 
Guests were then served dinner while our Corporate video, PT. Essar Indonesia flow process film and Essar Hypermart film played in the background.
 
Mr. Agus Sutisna, Assistant Manager-Product Development, PTEI, in his presentation,explained steel process in PT. Essar Indonesia and Business innovation, among other points. Mr. Sanjay K Sharma, the Head of Essar Hypermart PTEI and Mr. Rajiv Shah the Marketing Deputy GM also another marketing team meet one to one every customer during dinner time,
 
Our customers, PT. Maspion, PT Inti Baja, PT. Solihin Jaya expressed their appreciation of PTEI’s continuous efforts to improve products and customer services.
 
The presentations came to a close with the PTEI Motivation song, which has been composed by Ms. Yenny Indrawati, the Senior Manager HRGA
 
The arrangements for this event were done by Ms. Yulianti Gani, GA Head, who had also arranged for entertainment, music, singing and doorprize for quiz. The winning business cards were picked by Mrs. KB Trivedi, in a draw of lots; the winners  took home prizes like handphones, modem broadband and much more. This program also fully support by Mr. Sowmiyanayaranan, Mr. Neeraj Dispande, Mr. Nana Sudiana, Mr. Azmir, Mr. Eddy Syarif Hidayat and all Essar Hypermart team in Surabaya.
 
Mr. Shireesh Sharma, gave the vote of thanks to the over 100 prominent Steel industry dealers, end users and manufacturers who had participated in the event.
 
This customer gathering and launching of Essar Hypermart received wide coverage in the print and electronic media and was published by national Television “TVRI”, business newspaper “Neraca” and “Koran Jakarta”.
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